Shoe and Leather Fair Middle East

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Shoe And Leather Fair 2009

Geographic Visitor Target Area

Visitor will be targeted primarily from the Arabian Gulf countries of the United Arab Emirates, Saudi Arabia, Kuwait, Oman, Qatar and Bahrain, plus Iraq, Iran and Yemen. It is likely that over 60% of the visitors will come from these countries.

We will expect the remaining visitors to breakdown as follows: Other Middle East (Egypt, Libya, Tunisia, Syria, Lebanon, Jordan etc) circa 17%, Africa (Sudan, Nigeria, Tanzania, Kenya, etc) circa 10%, Caspian & Black Sea States/ Russia (Turkmenistan, Azerbaijan, Kazakhstan, Uzbekistan etc) circa 6%, Indian Sub-Continent (India, Pakistan etc) circa 7%.

Prime Visitor Target Markets

United Arab Emirates Qatar Qatar Bahrain

Saudi Arabia Oman Kuwait Iran Iraq Yemen

Wider Visitor Target


Jordan	Eritrea	Afghanistan	Uzbekistan
Syria	Somalia	India	Turkmenistan
Lebanon	Nigeria	Kyrgyzstan	Kazakhstan
Egypt	Kenya	Tanzania	Armenia
Sudan	Ethiopia	Tajikistan	Turkey
Libya	Pakistan	Azerbaijan	Russia

Visitor Promotional Plan


Regional Newspaper Advertising Campaign with colour advertising in the business sections of leading dailies including:

	UAE
	Khaleej Time	English
	Gulf News	English
	Al Bayan	Arabic
	Al itihad	Arabic
	Al Khaleej	Arabic

	Bahrain
	Gulf Daily News	English
	Al Ayam	Arabic

	Qatar
	Gulf Times	English
	Arrayah	Arabic

	Oman
	Oman Daily Observer	English
	Al Watan	Arabic

	Saudi Arabia
	Saudi Gazette	English
	Al Sharaq Al Awsat	Arabic

	Kuwait
	Arab Times	English
	Al Watan	Arabic

Over 200 Radio Commercials on business drive time radio on

popular stations including Emarat and Emirates Radio 2 FM

Extensive full colour advertising in regional retail and business publications

Target regional mailing campaign including:

a) Full colour A4 newsletters & visitor invitation mailings X 60,000 plus

b) Email Shots X 80,000 plus 10 email campaign

c) VIP mailings X 5000 plus

Major Press Relations Campaign

A full service public relations agency will be retained for full year leading up to the exhibition. regular press releases will be sent to all regional national media as well as to all specialist publication. Previes and reviews willb e arranged with key magazines and leading Gulf Dail Newspapers. Exhibitors will be encouraged to send us their news for release which will also be included in our own newsletters and news section of the show website. Press conference will take place just before the exhibition and full press centre will be open throughout the event

Event Website

The show website will carry up to the minute information for exhibitors and visitors. The site will be promoted in all advertising and marketing materials and will linked to wide range of regional retail and business websites. Exhibitor information will be included and updated on regular basis.